Marketing Liaison- LTACH - F/T Days


RARITAN BAY MEDICAL CENTER- PERTH AMBOY Perth Amboy Requisition # 2023-125230 ShiftDay StatusFull Time with Benefits Weekend WorkNo Weekends Required HolidaysNo Holidays Required On CallNo On-Call Required Shift HoursDay Address530 New Brunswick Avenue, Perth Amboy, 08861

View Saved

Overview

How have you impacted someone's life today? At Hackensack Meridian Health our teams are focused on changing the lives of our patients by providing the highest level of care each and every day. From our hospitals, rehab centers and occupational health teams to our long-term care centers and at-home care capabilities, our complete spectrum of services will allow you to apply your skills in multiple settings while building your career, all within New Jersey's premier healthcare system.

The Marketing Liaison, is responsible for developing and implementing comprehensive marketing admissions that align with business objectives for the Long Term Acute Care Hospital (LTACH).. Responsible for identification, development and realization of profitable growth through the marketing and sales of LTACH services/programs. The liaison performs an integral role in identifying, attracting and building new patients/clients' accounts, servicing and maintaining relationships with current and prospective patients/clients Specific objectives are to increase awareness, reputation, and preference while driving patient volume to the LTACH. Must be highly analytical focused on market analysis, market development and growth opportunities. Will be responsible for writing and editing marketing communication materials, articles, and promotional pieces; supporting LTACH and system-wide marketing efforts including special events, openings, and market research. Must be able to provide social media messaging and new social/digital strategies in conjunction with the LTACH to generate leads and grow the business while supporting Hackensack Meridian Health's brand identity and strategies. Will work collaboratively with integrated marketing, communication and outreach teams, along with the CEO of LTACH Division

Responsibilities

A day in the life of a Marketing Liaison at Hackensack Meridian Health includes:

 

  • Designs and implements marketing strategies aligned with business strategy
  • Identifies, develops and realizes profitable growth through the marketing and sales of LTACH services/programs
  • Performs an integral role in identifying, attracting and building new patients/clients¿ accounts, servicing and maintaining relationships with current and prospective patients/clients
  • Sets specific marketing goals.
  • Analyzes and forecasts market trends
  • Researches market to identify new opportunities
  • Generates innovative ideas to promote our brand and products
  • Addresses advertising needs
  • Establishes a strong, long-term web presence
  • Utilizes excellent knowledge of marketing fundamentals
  • Good leadership, team player and interpersonal skills
  • Uses customer feedback to ensure client satisfaction
  • Other duties and/or projects as assigned.
  • Adheres to HMH's LTACH Organizational and Managerial competencies and standards of behavior.

Qualifications

Education, Knowledge, Skills and Abilities Required:

  • Minimum of 5 years of marketing experience
  • Strong grammar skills.
  • Proven ability to understand patient clinical issues
  • Excellent communicator: well-spoken with excellent writing skills.
  • Independent self-starter with a sense of urgency and a strong desire to consistently advance the goals.
  • Strong multiple project management skills with an affinity for consistently producing high-quality work.
  • Customer focused with a passion for customer service.
  • Experience evaluating and assessing internal and external client/patient needs.
  • Experience in maintaining ongoing business dashboards.
  • Excellent knowledge of marketing fundamentals
  • Good leadership, team player and interpersonal skills

 

Education, Knowledge, Skills and Abilities Preferred:

  • Bachelor's degree in Nursing, preferred
  • Prior healthcare marketing experience preferably in a hospital setting
  • Graduate of accredited nursing program preferred

 

Licenses and Certifications Preferred:

  • NJ State Professional Registered Nurse License.

 

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!

Our Network

Hackensack Meridian Health (HMH) is a Mandatory COVID-19 and Influenza Vaccination Facility

As a courtesy to assist you in your job search, we would like to send your resume to other areas of our Hackensack Meridian Health network who may have current openings that fit your skills and experience.